Colorado Springs Apple Group

Serving all of Southern Colorado 

Monthly General Meeting

General Meetings are held on the 2nd Monday of every month. 

Meeting ID: 99455150462 for both General and SIG meetings. 

Enter the passcode you receive from the club’s email each month. 

Special Message

From his blog January 22

Seth Godin 

on Apple






The big splash

52 years ago, Apple’s 1984 ad ran on the Super Bowl. Once. It’s generally considered the most effective ad of its kind, creating a legend and also a trap.

Was this ad the reason the Mac is still around?

Or was it Regis McKenna’s work in getting Steve on the cover of more than 20 magazines the month it launched?

After all, they say that getting the word out is the key to marketing.

That’s not what did it.

It was Guy Kawasaki’s tireless year of evangelizing the platform to software developers, creating an ecosystem that made the Mac useful from the start.

And it was Susan Kare’s and Bill Atkinson’s unreasonable standards that made the experience of using the Mac unlike its alternatives–an advantage that has lasted half a century.

Hype is a trap. Better is better.

Dues

R

DUE! 

Mike & Mark Show

S.I.G.

(Special Interest Group)

14 February

The topic is FOCUS 

Stay tuned for the BIG General Meeting on February 9